10x Is Easier Than 2x

10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy is a groundbreaking business and personal growth book that flips conventional wisdom on success. Instead of working harder for incremental improvements (2x), Sullivan and Hardy reveal why aiming for massive growth (10x) is actually easier — and more effective.

The book argues that achieving extraordinary results requires a shift in mindset: focusing on what truly matters, eliminating distractions, and aligning work with unique strengths. By letting go of the 80% of activities that create little impact and dedicating energy to the 20% that drive transformation, entrepreneurs and professionals can unlock exponential success.

Through real-life examples, case studies, and actionable strategies, the authors demonstrate how to reframe goals, think bigger, and simplify processes. The 10x mindset is not about doing more, but about doing less — with greater clarity, creativity, and purpose.

Perfect for entrepreneurs, leaders, and anyone seeking breakthrough growth, 10x Is Easier Than 2x is a roadmap for achieving extraordinary outcomes in business and life.

Ideal for readers searching for entrepreneurship books, business growth strategies, or Dan Sullivan and Benjamin Hardy bestsellers, this book provides the mental models needed to achieve more by focusing on less.