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The Lean Startup by Eric Ries by Eric Ries

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Продуктът не е наличен в склада ни - Очаквайте доставка в рамките на 12-14 работни дни

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Автор Eric Ries
Дата на издаване 2011
Страници 336
Издателство Best Business
Корица Board book
Език Английски
Описание

The Lean Startup by Eric Ries is one of the most influential business and entrepreneurship books of the modern era. It has transformed how startups, corporations, and entrepreneurs worldwide build products, test ideas, and achieve sustainable success.

At its core, the Lean Startup method challenges the old way of launching businesses — where entrepreneurs spend months or years developing products without knowing if customers truly want them. Instead, Ries introduces a system built on continuous innovation, rapid experimentation, and validated learning.

Through concepts like the Minimum Viable Product (MVP), Build-Measure-Learn feedback loop, and pivoting, Ries teaches how to quickly test ideas, gather customer feedback, and adapt before wasting time or money. This approach reduces risk, accelerates growth, and ensures that businesses focus on creating real value for customers.

Packed with case studies, real-world examples, and actionable strategies, The Lean Startup has become a must-read for entrepreneurs, startup founders, and business leaders who want to stay agile in today’s fast-changing economy. Whether you’re building a new company, launching a product, or innovating within an existing organization, this book provides the roadmap to sustainable innovation and success.

Perfect for those searching for entrepreneurship books, startup business guides, or Eric Ries bestsellers in English, The Lean Startup is an essential read for anyone serious about building a business that last